Agentforce Champion
Salesforce Recognition Agentblazer Champion
Open to New Opportunities

JATINRAJPUT

Senior CDP & Marketing Cloud Engineer
9+ years architecting enterprise marketing automation, identity resolution, and data-driven campaign systems at MetLife, Morgan Stanley & beyond.

View My Work Get in Touch
0+
Years Experience
0×
Certified Professional
0M+
Subscribers Reached
0%
Efficiency Gained
Jatin Rajput
CDP & SFMC Expert · Charlotte NC
About Me

Engineering the
future of data-
driven marketing

I’m a Senior CDP & Marketing Cloud Engineer based in Charlotte, NC — currently leading Salesforce Data Cloud implementation at MetLife, where I architect identity resolution, unified customer profiles, and audience segmentation from multi-source data pipelines across policy, claims, and billing systems. With 9+ years of hands-on experience across insurance, financial services, and hospitality, I turn complex data into precision marketing that actually performs.

CDP Architecture Identity Resolution Journey Builder AMPscript / SSJS SQL & ETL Data Governance Agentforce AI A/B Testing IP Warming REST / SOAP APIs
Let’s Talk LinkedIn
Technical Arsenal

Built to move
data with purpose

From CDP architecture and identity resolution to complex AMPscript personalisation and multi-source API integrations — my toolkit is deep, hands-on, and battle-tested across enterprise marketing stacks at Fortune 500 companies.

01

CDP & Data Platforms

Salesforce Data CloudSegment CDPIdentity ResolutionUnified ProfilesAudience SegmentationDatabricksLow-Copy ArchitectureData Governance
02

Marketing Cloud

Email StudioJourney BuilderAutomation StudioContact BuilderContent BuilderCloudPagesMobile ConnectMC PersonalizationDistributed Marketing
03

Development & APIs

AMPscriptSSJSSQLHTML5 / CSS3JavaScriptREST APIsSOAP APIsJSON / XML
04

Salesforce Platform

Sales CloudService CloudMC ConnectAgentforceEinstein AIMarketing Cloud Next
05

Data & Integration

ETL ProcessesData ModelingCDP ActivationReal-Time Data SyncPipeline MonitoringIP WarmingEmail DeliverabilityBraze
06

Tools & Methodology

JiraAgile / ScrumGitA/B TestingCode ReviewMentorshipDocumentationRequirements Gathering
Experience

Where I’ve
done the work

Apr 2024
— Present
MetLife
Sr. SFMC Developer · Cary, NC
Leading Data Cloud (CDP) implementation — identity resolution, unified profiles, and audience segmentation from policy, claims, billing, and service pipelines
Architect complex multi-channel journeys (Email, SMS, Push) integrated with Data Cloud activation segments for hyper-targeted campaign execution
Established data governance standards — naming conventions, operational workflows, and quality checks across CDP and Marketing Cloud platforms
Build complex SQL queries in Automation Studio for audience segmentation, data transformations, and automated ETL processes supporting high-volume campaigns
Mentor junior developers on SFMC and CDP best practices; conduct code reviews and maintain reusable content libraries
Jul 2022
— Apr 2024
Morgan Stanley
SFMC Engineer · New York, NY (via Capgemini)
+15% email open rates, +12% CTR via A/B testing and dynamic personalisation across 100+ monthly campaign variations
Built POCs for Data Cloud (CDP) and Marketing Cloud Personalization — evaluating identity resolution and audience activation for enterprise adoption
Reduced manual data processing by 40% through Automation Studio and data pipeline optimisation
Achieved 98%+ inbox placement rates via SAP configuration and IP warming strategy
Coordinated multi-source integrations with Segment and Braze for real-time data sync and multi-channel execution
Jun 2017
— Dec 2021
Agni Interactive
SFMC Administrator / Developer · Hyderabad, India
Managed full SFMC suite — reduced campaign setup time by 20% through automation workflows and reusable component libraries
Integrated SFMC with Sales Cloud and Service Cloud for real-time lead updates and CRM data synchronisation
Designed responsive email templates — reduced rendering issues by 30% across 20+ email clients
Monitored deliverability metrics; drove 15% open rate increase and 10% bounce rate reduction
Credentials

4× Certified
Professional

Press & hold any card to preview the certificate

Agentforce Specialist Badge
Salesforce Certified Agentforce Specialist
Salesforce · 2024
Verify ↗
Hold to peek
Agentforce Specialist Certificate
Agentforce Specialist Release to close
Email Specialist Badge
Salesforce Certified Marketing Cloud Email Specialist
Salesforce · 2021
Verify ↗
Hold to peek
Email Specialist Certificate
Email Specialist Release to close
MC Administrator Badge
Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce · 2022
Verify ↗
Hold to peek
MC Administrator Certificate
MC Engagement Admin Release to close
in
LinkedIn Certified Agentforce Unlocked
LinkedIn Learning · 2025
Verified ✓
Hold to peek
Certificate of Completion
Agentforce Unlocked
Jatin Rajput
LinkedIn Learning · 2025
LinkedIn Certified Release to close
Jatin Rajput
Philosophy
Data is the canvas. Precision is the brush. Every campaign should feel like it was made for one person.
— Jatin Rajput · Charlotte, NC
Get in Touch

Let’s build
something great

Whether you’re building a world-class marketing engine or want to talk data strategy — my inbox is always open. U.S. Green Card holder, no sponsorship required.

Emailsfmcjatin@gmail.com
LocationCharlotte, NC
LinkedIn Slack ⚡ Trailblazer Profile Hire Me →
Salesforce Certification
This certifies that
Jatin Rajput
Salesforce Certified